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Starbucks

Market entry snapshot

Drafting

Strengths

APAC brand lift

Loyal cafe fans

NPS above 55

Fast product tests

Strong barista bench

Mobile orders up

Weaknesses

Seasonal traffic swings

Manual research steps

Rigid regional pricing

Slow store rollouts

Rising labor costs

Fragmented loyalty data

Opportunities

Local menu pilots

Gen Z loyalty

Campus partnerships

RTD line expansion

Delivery bundle offers

New tier-2 cities

Threats

Premium chains rising

Ingredient costs up

Aggressive price wars

Ad policy limits

Copycat launches

Shorter lease terms

TOWS Strategy

Growth + defense playbook

Synthesized

SO Strategies

Scale mobile loyalty loops

Launch regional blends

Bundle premium + on-the-go

Partner with campus hubs

Pilot AI menu tests

Expand pop-up labs

WO Strategies

Automate research intake

Standardize pricing plays

Forecast demand for staffing

Unify loyalty data

Shorten rollout approvals

Seasonal staffing pools

ST Strategies

Lock supplier rates

Highlight premium sourcing

Defend prices with bundles

Differentiate local events

Launch limited editions fast

Guard key locations

WT Strategies

Prioritize high-ROI stores

Reduce SKU overlap

Streamline menu waste

Shorten lease exposure

Create crisis pricing kits

Rapid competitor response