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H&M SWOT Analysis
Fast fashion sustainability challenges.
FashionLast edited Dec 30, 2025
Strengths
4Fast production cycle
Global retail footprint
Affordable pricing strategy
Collaborations with high-end designers
Weaknesses
4Perception of 'fast fashion' waste
Inconsistent product quality
Slow e-commerce adaptation vs competitors
Supply chain transparency issues
Opportunities
4Sustainable material innovation
Resale and recycling programs
Digital fashion / Metaverse
Hyper-local store formats
Threats
4Rise of ultra-fast fashion (Shein)
Increasing raw material costs
Stricter environmental regulations
Labor rights controversies